About me

My career began in talent management, evolved through advertising and television, and now focuses on helping creators navigate the rapidly evolving landscape of digital platforms, brand partnerships, and monetization opportunities in the creator economy.

With over 12 years in senior global commercial roles, I’ve advised leadership teams, negotiated with major platforms, and shaped deals that protect creative integrity and maximize commercial value. My experience spans Netflix, BBC, Apple TV, Meta, and Channel 4, as well as campaigns for brands like Coca-Cola, Rolex, and Unilever. I’ve also closed publishing deals with Penguin and Hachette and worked with IP such as Bake Off, Vogue, David Hockney, and Coldplay.

From global format rights to brand partnerships, I’ve collaborated with agents, lawyers, managers, and rights-holders on some of the world’s most iconic properties and talent. This breadth of experience uniquely equips me to support creators at every stage of their journey.

I’ve even helped TV contestants transition into the creator economy—navigating brand deals, endorsements, and publishing opportunities while protecting their rights.

Now, I bring that same expertise to independent creators—offering clear, strategic support to help you handle the business side with confidence and control.