I founded IP Dept. to empower creators who want to take full control of their business – managing their rights, partnerships, and negotiations without handing over the reins to anyone else.

My focus is on helping you manage the complexities of your rights, partnerships, and revenue streams, all while staying fully in charge of your work.

From contract negotiations to licensing strategy, I offer expert, independent guidance that ensures you retain full control and maximise the value of your content, without relying on agents or external representation.

My approach

I believe creators deserve support that respects their independence, values their work, and empowers them to thrive on their own terms.

In the past, agents played a vital role in opening doors to opportunities, but the landscape has changed, and their role has evolved. Today, support should be about enhancing your independence, not limiting it.

That’s why I set up IP Dept. My approach is built on discretion, expertise, and a deep respect for your creative and commercial goals. I don’t take a percentage or stand between you and your work. Instead, I provide clear, strategic guidance to help you navigate the business side with confidence and control.

This isn’t about replacing traditional models – it’s about offering an alternative for creators who want to stay in charge while still having access to premium, tailored support.

At its core, my philosophy is simple: protect your independence, enhance your value, and let you focus on what you do best.

What I Do

  • Contract & Deal Review

    I thoroughly assess your contracts, offering strategic insights to ensure you’re making informed decisions and securing the best possible terms.

  • Negotiation Support

    I help you prepare for and navigate negotiations, providing tailored strategies and guidance to ensure you achieve the best possible deal while keeping control over your interests.

  • IP Strategy & Licensing

    I work with you to develop a clear strategy for protecting and maximising the value of your intellectual property, guiding you through the complexities of licensing and usage rights.

  • Commercial Guidance

    I offer ongoing support when you face tough decisions, helping you evaluate business opportunities, assess risks, and take action with confidence.

  • Unpaid Fee Resolution

    I assist in resolving any unpaid fees, working with you to ensure you're compensated fairly and quickly, without the need for legal escalation.

Areas I cover

I provide expert guidance and strategic support across a range of creative and commercial business areas, including:

  • Brand Partnerships and Collaborations

  • Content Licensing

  • Digital Media and Formats

  • Influencer Marketing

  • Gaming and Interactive Content

  • Live Appearances and Events

  • NFTs and Emerging Technologies

  • Literary and Publishing

I do not source or secure work, but offer the strategy and support to help you navigate these areas independently, keeping you in control.

"After leaving my agency I felt totally out of my depth. Joe broke it all down and gave me the confidence to handle deals on my own."

— UK Content Creator, Lifestyle & Fashion

Trusted by creators…

“Joe made the business side manageable – handling contracts, showing me my leverage, and helping me secure better terms. I could finally just focus on my work.”

– UK Content Creator, Baking & Food